I have been an avid Facebook user for quite some time and I continue to be incredibly impressed by this Social Media Machine. 750 Million users (and growing everyday) and more traffic than internet giants like Google…that is amazing! More than half of those active users log in everyday to stay connected with their friends, customers and business partners. With that many users jumping on Facebook daily, as home business owners and bloggers trying to connect with your social network, it’s crucial to know how and when to get your messages out there for people to see.
We live in a very fast paced, busy world. Some people only jump on Facebook for minutes a day to check their messages and their news feed and many scroll through so fast that they miss stuff. Some only communicate with Facebook through their smartphones for most of the week not allowing them as much convenience to click on links and check out what you are offering. Social networking is all about repetition. You won’t get much result, if any, if you only post your offers, specials, announcements, blog posts, etc. only once. Post them a couple times a week at different times in the day/week. Then you will start to see some results over time. There is a pscyhology to marketing, studies show that people have to see something at least three times before they actually SEE it.
Also, knowing what times of the day have the most traffic is essential in helping your posts have more visibility.
Studies have shown that the top three times of the day with the most users logged in to Facebook tend to be on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. EST. Apparently, the biggest spike occurs at 3:00 p.m. EST on weekdays. Also, the first fifteen minutes of each hour see the highest numbers which is likely due to people taking their breaks at work at the beginning of an hour versus the latter part of the hour. And one last fun fact – fans are less active on Sunday versus any other day of the week. I tested this out with my friend list and sure enough, I had the most friends online during those periods. Interesting stuff, huh?
Posting at other times of the day is fine too. If you’ve built up your fan base/friends list big enough, you will always have people online to view your messages. However, wouldn’t you rather post during a time where double or triple the amount of people will be more likely to see it?? Timing is everything! Some food for thought:)